The 5 BEST ways to spend those end of year dollars…to make MORE dollars
Fans of “The Office” might remember Oscar’s Lemonade stand analogy when trying to help Michael understand the Budget Surplus problem.
Your mommy and daddy give you ten dollars to open up a lemonade stand. So you go out and you buy
[everything you need]. And now you find out that it only costs you nine dollars. So you have an extra
dollar. Next summer…And you ask them for money, they’re gonna give you nine dollars. ‘Cause that’s what
they think it costs to run the stand. So what you want to do is spend that dollar on something now, so that
your parents think it costs ten dollars to run the lemonade stand.
– The Office Season 5 – Episode 09 “The Surplus”
Now, you could consult your staff, but everyone will almost certainly have a different opinion on where the money should go (in keeping with the metaphor from The Office, take the chair vs. copier argument). Or, like Michael Scott did, you could consider keeping the money as a bonus and letting everybody else kick rocks.
But like we said before, the goal is to maximize the ways in which your company benefits from the year’s final expenditure. So, because everybody likes having options, let’s evaluate 5 ways to spend your end of year dollars to market your business.
1. Plan/bank it for next year
This is the most commonly used option. In almost all cases of budget surplus, the leftover dollars are banked for future projects. We understand this rationale, as maybe you don’t yet know the exact details of what you may need or how you aim to accomplish what you need.
In this case, we can help you by beginning the process and contract. We’ll begin our ideation process, which will bleed into the next year.
2. Ideation
Of course, you can never have too many ideas around marketing your brand. It’s your child, so to speak, and you’re looking to figure out how to raise it as perfectly as humanly possible, without fundamentally screwing it up in any sort of way. Our ideation process will help you to be the ideal parent, by giving you options and letting you pick the best fit.
Let us go through this process with you to find and give you some fresh, new approaches to marketing yourself in the next year.
3. Have some fun and experiment
Those end of year dollars can be the perfect opportunity to try something unique and out of the box to get attention for your brand. Maybe you’ve always thought of a certain idea as risky, but superfluous cash can be the perfect dollars to spend on experimentation.
Or perhaps you’ve always had a pet project that you couldn’t quite get off the ground. Now, we can apply those end of year dollars to our incredible and vast creative network in order to bring that idea to life.
4. Last-Minute Holiday Videos
You can never have enough marketing content around the holidays. There’s so much fervor around buying, creating, and consuming. Someone’s out there, dying to use, purchase, or subscribe to what you have to offer. Maybe they just don’t know about you yet.
Let’s apply those end of year dollars to do something that will really make your brand stand out from the noise.
5. Social and Brand Content
Right now, it is more important than ever to have a strong brand identity when marketing yourself. You have to constantly and consistently indulge your audience with new and fresh content. Put those end of year dollars toward some much needed brand content.
A few things your newest brand content can take the form of:
- Social Media Content
- Explainers
- Internal Corporate Videos
- Brand Voice Spot
- Thank you to your employees
You care enough about your brand to have made it this far in reading this article. Luckily, now you have all the information and have found the group that is able to accomplish all the above. Let’s spend those end of year dollars on something that is bound to be more profitable than a Michael Scott-run lemonade stand.
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